How to Migrate from Volusion to Shopify in 2021

This year has been the busiest year for us to migrate Volusion stores to Shopify. Our clients have all had their reasons for wanting to leave Volusion, but the bottom line is they don't trust the direction the platform is headed. So we have spent a lot of time working with these established businesses to get their robust setups migrated to the Shopify platform, the right way!

Getting moved to Shopify is a big task because of the simplistic interface and the robust app selection allowing you to expand the functionality of the store. A lot of the built-in functions in Volusion require an app on the Shopify side. But most of the time you just need a few key apps to get back to where you were and any other apps you may want is merely to grow your store on the platform.

Common Things To Consider

The first thing you will need to do is to compare your current Volusion functionality to the built-in native functionality that Shopify offers. This is necessary to see if you need any apps to keep your store functioning the same on the other side. Here are some things to consider:

  • Do your products have more than 3 Drop-Downs and/or over 100 total variation options? Remember you calculate this by multiplying the total variations against each other in each drop-down. e.g. 5 x 10 x 8 = 400
  • Do you have custom field attributes? Shopify's system allows you to create custom fields but a free app is required. These are called Metafields in Shopify. Once the data is in place they have to be coded to your theme.
  • Do you offer quantity discounts? You will need an app for quantity discounts.
  • Do you offer wholesale? You will need an app for Wholesale and there are plenty of them.

These are the big structural decisions that need to be considered because they do require an app. We commonly see that people have many of these options on the Volusion side and the apps you select are critical because you will be using them anytime you need to update your products. So making the best decision possible for these apps are important in the long term.

Moving Transactional Data

If you want to move your customers and orders to Shopify then you will need to first get the total customer and order count from Volusion. (check out our blog post here that explains how to see how many products, customers, and orders you have in your Volusion admin). Once you have these numbers, then it is easier to get a quote to transfer the transactional data. Shopify requires transactions to be imported via API. This is something we can help you achieve when you're migrating your customer and order data.

Keep Your Existing SEO

If you have an established website with high ranking authority, rank, and existing traffic, then you're going to want to follow Google's strict process to get moved to another platform. The secret sauce for retaining your SEO traffic is to match page for page 1:1 on all product detail pages, collection landing pages, blog pages, content pages, and your home page. Matching the metadata on-page and putting the canonical URL into a 301-redirect to the new Shopify handle. We have an extensive process for our clients that also includes custom crawlers, and hopping through all URLs on-site to be sure there are no 404 errors which is what overall is bad for your site.

How To Get Started

We help small businesses get migrated to the Shopify platform. Volusion is a platform we spend a lot of time moving people off of and our well thought-out process is a must for businesses that rely on their organic search traffic and that require full-service to get moved, setup, and launched. Reach out to us today for more information about moving your business to the Shopify platform.

Handcrafted Migrations

Our service is a bit different than other automated systems. Our handcrafted migration solutions are designed to be handled with care, for well established companies, and to retain existing search engine rank (SEO).

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