Are customers engaging in your story-telling? Here are tips for how you can improve your story and help customers resonate with your brand.
People love to engage with a story. Brands and companies all tell a story, and whether you know it or not, your website and marketing efforts tell a story about your brand and your business. Whether you are a shop, designer, individual, etc. there is a story, and customers like to engage with that story.
First, you have to know your audience.
If you know who you are targeting, you can reach them easier. If the target for your marketing efforts is centered around females who are 18-27 years old, you are going to approach them differently than if your goal was males who are 35-45 years old.
It's all about looking at the way people view the world; their likes, dislikes, passions, and fears all mold what they think about. No matter what business you are in, you have to appeal to people’s worldview for them to ultimately trust you or your brand. When you know what your customers spend their time thinking about or looking at, then you can position yourself so that they see you and your brand. Targeting your story to the right customers is when your marketing will make sense.
Second, you have to tell a trustworthy story.
You have to be real in your storytelling. When people see that they are interacting with a real person, it gives them something to relate to. So, when a company or brand is being real that the company will be more likely to resonate with customers.
Being real means being yourself. Show customers through your website, advertising, etc. that you are a real person. If they are finding out about your brand online, you want to seem as least like a robot and most like a person. This can be done relatively quickly online by starting a conversation with followers and responding to them to keep the flow going.
Third, create a story you are passionate about, and tell that story.
The difference between those who will succeed through difficult times and those who will not is passion. So, finding your niche for creating the story of your business based on what you love to do is critical. When you do that, it is close to the best feeling in the world.
If you love what you, then let your audience know that. Let them see that you are passionate and that you enjoy sharing your knowledge. If you are targeting the right people, they will see how caring you are about it and develop trust for you and your brand.
Start developing relationships with customers and craft your story today with these three things:
- Knowing your audience
- Telling a trustworthy story
- Being passionate
Tell your story to your current and potential customers and grow your brand.