We offer a comprehensive SEO Migration service performing critical tasks required to retain your existing Traffic, Rank, and Authority on search engines. Our migration includes crawling all pages on your site and capturing the necessary data to properly migrate your canonical URLs to a 301-redirect pointing to the Shopify handle on all pages including collection, product, blog, content, and other assets including images. We match image alt-tag metadata, content metadata, and we perform 404 code monitoring along with 1:1 content matching on all pages.
Our migrations are well-thought-out and we have the most complete SEO migration available when re-platforming to Shopify. We see other agencies lightly talking about SEO Migration and that is a sign of the lack of knowledge and of importance placed on the heart of an online business. One of the common mistakes we see is that 301-Redirects are put in place and that is the end. While this is one of the most important factors, it is only one of the many steps we take to ensure all traffic hops properly from the original source Canonical URL to the new Shopify URL. Here are some of the other tasks we perform that are vital to properly migrating existing traffic, rank, and authority to your new Shopify store.
If your moving platforms but you don’t have a lot of existing traffic then you will still need to add 301 redirects to all of your pages. When search engines include you in their index and you kill the pages resulting in 404 errors, they lose trust for your domain name and push you even further down.