We offer a comprehensive SEO Migration service performing critical tasks required to retain your existing Traffic, Rank, and Authority on search engines. Our migration includes crawling all pages on your site and capturing the necessary data to properly migrate your canonical URLs to a 301-redirect pointing to the Shopify handle on all pages including collection, product, blog, content, and other assets including images. We match image alt-tag metadata, content metadata, and we perform 404 code monitoring along with 1:1 content matching on all pages.
Bulk uploading 301 redirects notifies search engine crawlers where the new page is located so it is not submitted for index again resulting in the search engine looking at the page as new and duplicate content.
If you have handcrafted metadata on your outdated platform then you may want to move that data to the new platform you want to use. This will ensure the ranking factors are not changed after your migration.
When you move your website many companies will get lazy and not move all pages 1:1. This results in an increase of 404 page not found errors which hurts your overall search engine rank. We prevent these rank killers.
Our SEO retention service allows you to ensure your website migration is 100% complete. We make sure everything is taken care of so you don't have to deal with it. We have saved companies from losing 80-90% of their organic search engine traffic by using these best practices supported by Google Search Console.
Our migrations are well-thought-out and we have the most complete SEO migration available when re-platforming to Shopify. We see other agencies lightly talking about SEO Migration and that is a sign of the lack of knowledge and of importance placed on the heart of an online business. One of the common mistakes we see is that 301-Redirects are put in place and that is the end. While this is one of the most important factors, it is only one of the many steps we take to ensure all traffic hops properly from the original source Canonical URL to the new Shopify URL. Here are some of the other tasks we perform that are vital to properly migrating existing traffic, rank, and authority to your new Shopify store.