Creating A Facebook Custom Lookalike Audience With Customer Emails
Facebook advertising is an excellent way for companies to market to a vast audience efficiently. With the size of Facebook, it can also be hard for companies with a limited budget to maximize conversions.
To help this ever-growing problem, Facebook offers a solution! All you need is a list of your current customers. (Typically, from a newsletter or CRM system.)
Loading this list into your Facebook advertising panel will help you be able to advertise not only to those customers already interested in your brand but also those who are similar to them. This is called a “lookalike audience.” When the algorithms are deciding who to display your AD to, it will look at who is in your list and everyone similar to those in your list and show it to them. This will help with conversions because your AD will be shown to only those who have the highest chance of clicking on your AD.
Here’s how you set up a lookalike campaign on Facebook
- Create your Ad account and Ad Set inside the Facebook Ad Manager panel.
- Under the “Ad Set” find where it says “New Audience,” and you want to create a new one.
- Click on “Customer List,” upload your list and save it.
- Then to create your lookalike audience, you will want to go into your ad account and click on “audiences.”
- Click on the “create audience” dropdown.
- Then you choose the source (which would be your newsletter customer list) and the size.
- Hit confirm and start advertising!
Want some help setting up your Facebook advertising to reach your perfect audience? Let's chat!
