How do Shopify URL structures work?

We get a lot of people that ask us how Shopify's URL structures work. The main confusion is that Shopify controls the first directory path. (e.g. /products /collections /blogs /pages). Having control of the entire URL structure is nice, but it is not necessary in order to retain your SEO when migrating.

Matching URL One-To-One

Since the first path is not something you can edit, in most cases when migrating you will need to add a 301-redirect to link the OLD URL > NEW URL. However, if the first path on your existing platform matches Shopify's set (/products /collections /blogs /pages) then you can keep the URL the same by matching the second path to the Shopify handle.

How to format embedded Hyperlink URLs

If you are embedding a hyperlink to text in your descriptions around your website. Then it is best to not add the actual ROOT domain. Just put everything after the root domain. e.g. /natural-face-lift/ instead of www.yourdomain.com/natural-face-lift/

If you have any questions or need help migrating your website to Shopify while retaining your existing SEO traffic and rank, then reach out to us today!

Handcrafted Migrations

Our service is a bit different than other automated systems. Our handcrafted migration solutions are designed to be handled with care, for well established companies, and to retain existing search engine rank (SEO).