We get a lot of people that ask us how Shopify's URL structures work. The main confusion is that Shopify controls the first directory path. (e.g. /products /collections /blogs /pages). Having control of the entire URL structure is nice, but it is not necessary in order to retain your SEO when migrating.
Matching URL One-To-One
Since the first path is not something you can edit, in most cases when migrating you will need to add a 301-redirect to link the OLD URL > NEW URL. However, if the first path on your existing platform matches Shopify's set (/products /collections /blogs /pages) then you can keep the URL the same by matching the second path to the Shopify handle.
How to format embedded Hyperlink URLs
If you are embedding a hyperlink to text in your descriptions around your website. Then it is best to not add the actual ROOT domain. Just put everything after the root domain. e.g. /natural-face-lift/ instead of www.yourdomain.com/natural-face-lift/
If you have any questions or need help migrating your website to Shopify while retaining your existing SEO traffic and rank, then reach out to us today!