If you're moving your website to Shopify or merely changing an existing handle for a product or content page, you're going to want a 301-Redirect to be sure traffic continues to flow, and your page rank is not lost. This is a critical step when re-platforming to any platform, but this post is to show you precisely how to add a 301-Redirect to the Shopify platform.
A 301-Redirect tells Search Engines that you are permanently changing your page URL address and to what address you're changing it to. It also automatically redirects any traffic coming from Social Media channels like Facebook, Twitter, and Instagram, bookmarks, or even someone typing in a direct link. They will automatically redirect to the correct page.
How To Add A URL Redirect
Head on over to your Shopify admin and log in:
- In the left-hand navigation area, you're going to click on "Online Store."
- Under the Online Store area, click on "Navigation".
- You'll now see a link for "URL Redirects, click this link.
- In the "Redirect from" area, you're going to add the OLD URL path from your existing website or page.
- In the "Redirect to" area, you're going to add the new Shopify handle.
- Once the redirect path is added, click the "Save redirect" button.
Keep in mind that you will NOT add the root domain portion of your URL. Only the path after your domain name starting with the forward slash.
You'll now see a list of your URL Redirects where you can edit or delete each redirect record. You can also bulk import and export the redirects into a simply .csv file if you're savvy and want to upload in bulk.
If you change the "Handle" on an existing Shopify product, page, blog post, or any content page on Shopify, the platform will auto add a 301-Redirect for you, and you'll see that record in the URL Redirects area. You can edit or delete this record. However, it is proper to add this record anytime you're changing an existing URL handle.
If you have any questions or need help bulk uploading 301-Redirects to Shopify, then reach out to us anytime.