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How to provide access to Amazon's Seller Central

Suppose you are trying to provide someone access to your Amazon Seller Central account. Then there are some things you must know.

  • Amazon requires a unique email address that is not already in use with another Amazon seller account.
  • You will be required to verify this account with a phone call, text message, or using the Google Authenticator App (for 2-step authentication).
  • Your primary email address to the Amazon Seller Central account will need to verify this new access.

What This Means For You

This means if you are trying to provide access to an agency (like Pelican Commerce), then you will need to assign this new Amazon Seller Central account to one of your existing email addresses to create the account.

Why

Some agencies (like Pelican Commerce) already have Amazon account access assigned to their email addresses. This just means that they cannot get through the entire process that Amazon requires to create an account with their email address.

What You Need To Do

Step 1: Login to your Amazon Seller Central account.

Step 2: Head up to the "Settings" area in the upper right corner, and once you are hovering, then go down to "User Permissions" and open this page.

Step 3: Enter the "Name," "Email Address," (use one of your business or personal addresses," "Language," and then click the "Send Invitation" button.

Step 4: You will receive an invitation email inside the email box you entered in Step 3 with a link that will take you through the process (see below for example). Click the link to continue the setup.

Amazon Seller Central Invintation

Step 5: Next, head over to Amazon.com "Create Account" page. Fill out the required information to create an Amazon.com account. Necessary: Create an Amazon.com account (not a seller central account) as this will speed up the process.

pelican commerce create Amazon.com account

Step 6: Go back to the email you were sent (to the email you provided access to) and click on the link. Keep in mind that you should either be logged into this NEW user account or will log in with the new Amazon.com account information. So make sure you are not logged into your existing account.

Step 7: Once you click this link, you will see an "Invitation Accepted" screen. You can then click on www.amazon.com to log in.

pelican commerce invitation accepted

Step 8: At this point, you will receive an email from Amazon (on the primary email for the account). You will see on-screen a button to enable 2-step verification. Click this button to enable security. Note: Amazon requires this to be enabled.

pelican commerce enable Amazons 2 step verification

Step 9: Now, you will pick Text, Voice, or Google's Authenticator App and follow the next steps.

Amazon 2 Step Authentication Requirements

Step 10: Next, you will be asked to add a backup verification method. Enter voice or text and continue to the next steps.

pelican commerce amazon backup verification

Step 11: Click the yellow button "Got it Turn on Two-Step Verification." You will now be logged into the new account.

amazon turn on two step

Make sure you set permissions in the "User Permissions" area in Seller Central and then provide the username and password to the new Amazon account to the agency your providing access to. We know this can be a pain, but this is Amazon's way of keeping your account safe and a way for them to control their policy that says that you can only have one account per business.

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