How to Use Gmail Advertising

Google takes your advertising opportunity to a new level with Gmail Ads. Advertising in Gmail is a great way to be selective in who you target. These Ads give you the chance to display your product or service in a very prime location, across the top of the Gmail box. This means that your ad is set in a highly visible and noticeable place by those checking their email.

How to Setup Gmail Ads:

Sign in to Adwords account
Create a campaign
Fill in all settings as you would for a typical campaign
Under “Targeting,” select “Placements” from the drop-down
Search for Gmail and select “mail.google.com.”
Then create the Ad in the “Ads” tab.
Select the template for “Gmail Ads” and fill in the appropriate Ad information.
Click “Save” and watch the Ad create new interest in your brand!

Using Gmail Ads can be a great addition to your advertising strategy plan. Have questions about getting started? Let's chat!

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