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Managing Your Walmart Marketplace Account

Getting your products listed on Walmart Marketplace is part of the journey to getting started. Now that your products are listed in the Walmart catalog, there are some things you need to know about managing those listings.

Walmart has a few methods to get your products listed in their catalog. We have found the most efficient, bulk method, with the most control over the listing data is by Walmart's Category Listing Feed. That is the method we used to get your product data added to the marketplace.

Changing Listing Content

Changes to your products should always be done by the Category Listing Feed we provide you at the end of your project. You may have multiple feeds because Walmart splits them up by product category. If you want to change the content of your products then you will always use the Category Listing Feed to make those changes. See below for what fields are safe to update using this feed.

  • SKU
  • Product Name
  • Description
  • Key Features
  • Product Tax Code
  • Brand
  • Manufacturer
  • Model Number
  • Manufacturer Part Number
  • Main Image URL
  • Additional Image URL
  • Additional Image URL #2
  • Additional Image URL #3
  • Additional Image URL #4
  • Additional Image URL #5
  • Additional Image URL #6
  • Additional Image URL #7
  • Price
  • Site Start Date
  • Site End Date

Re-Ingest File If Walmart Asks

If Walmart requests for you to Re-Ingest your products then use the Category Listing Feed to perform this task. Walmart will sometimes ask you to Re-Ingest your feed if your products have not been active for a period of time and you want to re-activate them.

Don't Update From Admin

We have found that if you update your product data from the Walmart Seller Center admin, then commonly variation data and listings split and there are problems. So be careful when using the admin interface to make content changes. Using the feed always works smoothly and has all the original formatting that we used to validate your products.

Bulk Inventory Is A Different Feed

Updating inventory levels in bulk can be done inside your Seller Center Account under the inventory tab. This is a more simplistic feed requiring a smaller amount of data to pass validation. We provide you a formatted inventory feed ready to use as part of your project.

Deleting Products

Walmart does not allow products to be deleted from the catalog. You can however "Retire" a listing. If you upload the product with the same SKU and UPC code, the item will be pulled out from retirement and go back to active.

Existing Catalog Matching

At the time we uploaded your products, if the item(s) exist in the Walmart catalog and we use a matching UPC code to one of those existing items, there isn't a way to delete it. Walmart will auto add you to that listing (similar to the way Amazon does). You can retire the item inside your account, but if you upload again then it just pulls the items out of retirement. If you're not the original creator of the product/listing, then you have virtually no control over any content changes. But your offer will be added to the product page.

If the item is brand new to the catalog, then you will be able to control the content and listing data using the methods mentioned above.

Handcrafted Migrations

Our service is a bit different than other automated systems. Our handcrafted migration solutions are designed to be handled with care, for well established companies, and to retain existing search engine rank (SEO).

All Migrations Include:

All Clients Receive Support 7-Days A Week
Ongoing Support
Project Management Portal
Scheduled Phone Calls
Quick Turnaround for Requests
Free Link QA Crawling
Strategic Site Launches
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