Client: Backpacks USA
Website: backpacksusa.com
Backpacks USA, a leading supplier of wholesale backpacks and accessories, sought Pelican Commerce’s expertise to migrate their extensive online store to Shopify. The objective was to enhance their digital storefront, streamline operations, and improve overall user experience while maintaining their vast product catalog and customer data integrity.
•Shopify Migration: Transferred Backpacks USA’s comprehensive product catalog, customer data, and order history to Shopify, ensuring a seamless transition with no data loss.
•Custom Theme Development: Created a custom Shopify theme that aligns with Backpacks USA’s brand, focusing on a user-friendly interface and responsive design.
•SEO Optimization: Employed our premier SEO Migration service to retain and enhance SEO value. This included optimizing meta tags, headers, image alt texts, and implementing strategic 301 redirects.
•Data Mapping and Migration: Utilized AI-driven data mapping to ensure precise migration of all product details, including variations and categories.
•Enhanced User Experience: Integrated advanced search functionality, product filtering, and an optimized checkout process to reduce cart abandonment and improve conversion rates.
•App Integration: Set up essential Shopify apps for inventory management, payment processing, and customer engagement to streamline operations.
•Quality Assurance & Testing: Conducted thorough QA testing to ensure a flawless user experience across all devices and browsers.
Shopify was chosen for its scalability and robust e-commerce features, allowing Backpacks USA to manage their inventory efficiently and provide an enhanced shopping experience for their customers.
Pelican-Powered migrations are unmatched, blending our in-house custom-built software with handcrafted expertise from our team. We proudly offer the #1 SEO Migration service in the industry, ensuring that your online presence maintains its search engine rankings and grows stronger. Our approach combines real project management with advanced software, AI, and traditional agency-style work. This unique mix allows us to implement the best processes, tailored specifically for your business needs. By leveraging the precision of AI, the reliability of our proprietary tools, and the personalized touch of experienced professionals, we deliver the most successful migrations possible.
•Increased Sales: Post-migration, Backpacks USA saw a significant boost in online sales, driven by improved site performance and enhanced user experience.
•Improved SEO Rankings: The SEO enhancements led to higher search engine rankings, increasing organic traffic to the site.
•Enhanced User Engagement: The new design and features resulted in better user engagement metrics, including increased session durations and lower bounce rates.
