Betty Superstore

https://www.bettysuperstore.com
Betty Superstore, a versatile retailer of home goods and electronics, partnered with Pelican Commerce for a comprehensive Shopify migration. We delivered a custom theme, AI-driven data mapping, and top-tier SEO migration, resulting in a high-performing, user-friendly online store that boosts sales and enhances the shopping experience.

Betty Superstore

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Betty Superstore Elevates E-commerce with Pelican-Powered Migration

Client: Betty Superstore

Website: bettysuperstore.com

Project Overview:

Betty Superstore, a dynamic retailer offering a wide range of products from home goods to electronics, engaged Pelican Commerce for a full Shopify migration. The objective was to elevate their online shopping experience, streamline backend operations, and enhance overall site performance while preserving the extensive product catalog and customer data.

Services Provided:

Shopify Migration: Executed a meticulous migration of Betty Superstore’s diverse product catalog, customer information, and order history to Shopify, ensuring a seamless transition with no data loss.

Custom Theme Development: Designed and developed a custom Shopify theme that mirrors Betty Superstore’s brand identity, with an emphasis on a user-friendly interface and responsive design.

SEO Optimization: Implemented our premier SEO Migration service to retain and boost existing SEO value. This included optimizing meta tags, headers, image alt texts, and executing strategic 301 redirects.

Data Mapping and Migration: Leveraged AI-driven data mapping to guarantee precise migration of all product details, including variations and categories.

Enhanced User Experience: Integrated advanced search functionality, product filtering, and an optimized checkout process to minimize cart abandonment and improve conversion rates.

App Integration: Set up essential Shopify apps for inventory management, payment processing, and customer engagement to streamline operations.

Quality Assurance & Testing: Conducted rigorous QA testing to ensure a flawless user experience across all devices and browsers.

Why Shopify:

Shopify was selected for its robust scalability and comprehensive e-commerce features, enabling Betty Superstore to efficiently manage their inventory and provide a superior shopping experience for their customers.

Pelican-Powered Solutions:

Pelican-Powered migrations are unparalleled, combining our in-house custom-built software with handcrafted expertise from our team. We proudly offer the #1 SEO Migration service in the industry, ensuring that your online presence maintains its search engine rankings and grows stronger. Our approach blends real project management with advanced software, AI, and traditional agency-style work. This unique mix allows us to implement the best processes, tailored specifically for your business needs. By leveraging the precision of AI, the reliability of our proprietary tools, and the personalized touch of experienced professionals, we deliver the most successful migrations possible.

Results:

Increased Sales: Post-migration, Betty Superstore experienced a substantial increase in online sales, driven by improved site performance and enhanced user experience.

Improved SEO Rankings: The SEO enhancements led to higher search engine rankings, increasing organic traffic to the site.

Enhanced User Engagement: The new design and features resulted in better user engagement metrics, including increased session durations and lower bounce rates.

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