BM Authentics
BM Authentics, a leading provider of authentic sports memorabilia, partnered with Pelican Commerce for a comprehensive Shopify migration. We delivered custom theme development, SEO migration, AI-driven data mapping, and a complete turnkey solution. The result is a high-performing, SEO-optimized online store that enhances user experience and boosts sales.

BM Authentics

Product Detail

BM Authentics’ Championship Migration with Pelican-Powered Solutions

Client: BM Authentics


Project Overview:

BM Authentics, a premier provider of authentic sports memorabilia and collectibles, sought to elevate their e-commerce experience. They turned to Pelican Commerce for a comprehensive Shopify migration, ensuring their website is as legendary as the items they sell.

Services Provided:

Shopify Migration: Seamlessly transitioned BM Authentics’ extensive product catalog, including high-value memorabilia, ensuring zero downtime and data integrity.

Custom Theme Development: Designed a custom Shopify theme that reflects the prestige of BM Authentics’ products, enhancing user experience with a clean, responsive design.

SEO Optimization: Implemented our top-tier SEO Migration service, preserving and enhancing search engine rankings through optimized meta tags, headers, image alt texts, and 301 redirects.

Data Mapping and Migration: Utilized AI-driven data mapping for precise one-to-one product, customer, and order data transfer from the old platform to Shopify.

Enhanced User Experience: Integrated advanced features such as product filtering, enhanced search functionality, and a streamlined checkout process to boost conversion rates.

App Integration: Added essential Shopify apps for inventory management, payment gateways, and customer engagement to streamline operations.

Quality Assurance & Testing: Conducted rigorous QA testing to ensure flawless performance across all devices and browsers.

Why Shopify:

Shopify was chosen for its robust and scalable platform, providing BM Authentics with the tools needed to manage their unique inventory and offer an unparalleled shopping experience without the constant need for developer intervention.

Pelican-Powered Solutions:

Pelican-Powered migrations are unmatched, blending our in-house custom-built software with handcrafted expertise from our team. We proudly offer the #1 SEO Migration service in the industry, ensuring that your online presence maintains its search engine rankings and grows stronger. Our approach combines real project management with advanced software, AI, and traditional agency-style work. This unique mix allows us to implement the best processes, tailored specifically for your business needs. By leveraging the precision of AI, the reliability of our proprietary tools, and the personalized touch of experienced professionals, we deliver the most successful migrations possible.


Increased Sales: Post-migration, BM Authentics saw a significant boost in online sales, thanks to enhanced site speed, improved user experience, and better product visibility.

Improved SEO Rankings: The SEO enhancements led to higher search engine rankings, driving more organic traffic to the site.

Enhanced User Engagement: The new design and features significantly improved user engagement metrics, including longer session durations and reduced bounce rates.

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