Client: Freez
Website: freez.com.au
Freez, a leading Australian women’s fashion brand known for its trendy and affordable clothing, needed a robust, scalable e-commerce platform to enhance their online presence and streamline operations. They turned to Pelican Commerce for a comprehensive Shopify migration, aiming to improve site performance, usability, and customer engagement.
•Shopify Migration: Seamlessly migrated Freez’s extensive product catalog, customer data, and order histories to Shopify, ensuring a smooth transition with zero downtime.
•Custom Theme Development: Designed and developed a custom Shopify theme that reflects Freez’s vibrant brand identity, optimized for performance and user experience.
•SEO Migration: Implemented our industry-leading SEO Migration process to preserve and enhance search engine rankings. This included migrating all metadata, URLs, and implementing 301 redirects for both pages and images.
•Advanced Data Mapping: Used AI-driven data mapping to ensure a precise one-to-one match from the old platform to Shopify, maintaining data integrity and accuracy.
•App Setup and Integration: Configured essential apps, shipping, tax settings, and email notifications, ensuring a fully operational and streamlined site.
•Quality Assurance & Testing: Conducted comprehensive QA testing to ensure all functionalities, performance metrics, and compatibility across different browsers and devices were met.
Shopify was chosen for its flexibility, scalability, and user-friendly interface, which are essential for businesses looking to modernize their e-commerce operations without the burden of extensive developer costs.
Pelican-Powered migrations are unmatched, blending our proprietary software with handcrafted expertise from our in-house team. We proudly offer the #1 SEO Migration service in the industry, ensuring that your online presence maintains its search engine rankings and grows stronger. Our approach combines real project management with advanced software, AI, and traditional agency-style work. This unique mix allows us to implement the best processes, tailored specifically for your business needs. By leveraging the precision of AI, the reliability of our proprietary tools, and the personalized touch of experienced professionals, we deliver the most successful migrations possible.
•Increased Sales: Significant increase in online sales attributed to improved site speed, enhanced UX, and better product visibility.
•Enhanced SEO Rankings: SEO enhancements led to higher search engine rankings, driving more organic traffic to the site.
•Improved User Engagement: The new design and features significantly improved user engagement, with longer session durations and lower bounce rates.
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