Marker Universe
Marker Universe, a premier supplier of high-quality markers and drawing supplies, turned to Pelican Commerce for a comprehensive migration to BigCommerce. Our Pelican-Powered approach ensured a seamless transition, preserving SEO integrity and enhancing site performance. We delivered a custom theme, advanced user experience features, and thorough QA testing, resulting in increased sales and improved user engagement. Marker Universe now enjoys a robust, scalable platform tailored to their brand’s unique needs.

Marker Universe

Product Detail

Marker Universe - Pelican-Powered Migration to BigCommerce

Client: Marker Universe


Project Overview:

Marker Universe, a leading provider of high-quality markers and drawing supplies, sought to upgrade their e-commerce platform to BigCommerce for improved functionality, performance, and scalability. They entrusted Pelican Commerce with the task of migrating their entire online store, ensuring a seamless transition with minimal disruption to their business.

Services Provided:

BigCommerce Migration:

We executed a complete migration from their existing platform to BigCommerce, meticulously transferring all product data, customer information, and order histories. This process included mapping product categories, ensuring accurate data integrity, and setting up appropriate redirects to maintain SEO rankings.

Custom Theme Development:

Designed and developed a custom theme tailored to Marker Universe’s brand, focusing on a user-friendly interface and responsive design to enhance the overall shopping experience. The theme was built to highlight the vibrant and creative nature of their products.

SEO Optimization:

Leveraging our top-tier SEO migration process, we preserved and enhanced Marker Universe’s search engine visibility. This included transferring metadata, implementing structured data, and optimizing new content to boost organic search performance.

Enhanced User Experience:

Integrated advanced features such as dynamic product filters, improved search functionality, and a streamlined checkout process. These enhancements aimed to reduce cart abandonment rates and increase conversion rates.

Quality Assurance & Testing:

Conducted thorough QA testing to ensure all aspects of the website functioned flawlessly. This included cross-browser compatibility checks, performance testing, and validation of the mobile shopping experience.

Pelican-Powered Solutions:

Our Pelican-Powered migration process blends proprietary software with handcrafted expertise from our in-house team. We offer the #1 SEO Migration service in the industry, ensuring your online presence maintains its search engine rankings and grows stronger. Our approach combines real project management with advanced software, AI, and traditional agency-style work. This unique mix allows us to implement the best processes, tailored specifically for your business needs.


Increased Sales: Marker Universe experienced a significant increase in online sales, attributed to improved site performance and enhanced user experience.

Improved SEO Rankings: The comprehensive SEO strategy led to higher search engine rankings and increased organic traffic.

User Engagement: The new design and features significantly improved user engagement, with longer session durations and lower bounce rates.

Client Satisfaction: Marker Universe’s team was highly satisfied with the migration process and the end result, praising the seamless transition and the enhanced functionality of their new BigCommerce store.

Client Testimonial:

“Pelican Commerce delivered a seamless migration to BigCommerce, preserving our SEO and enhancing our site’s performance. Their expertise and dedication were evident throughout the process, and we couldn’t be happier with the results.” - Marker Universe Team

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