Client: McGovern Company
Website: mcgovernandcompany.com
McGovern Company, known for their high-quality, personalized gifts and accessories, enlisted Pelican Commerce for a comprehensive Shopify migration. The goal was to modernize their online presence, enhance user experience, and boost operational efficiency while preserving the brand’s integrity and unique charm.
•Shopify Migration: Seamlessly transferred McGovern Company’s product catalog, customer data, and order history to Shopify, ensuring data integrity and minimal disruption.
•Custom Theme Development: Developed a bespoke Shopify theme reflecting the brand’s aesthetic, providing a clean, intuitive, and engaging shopping experience.
•SEO Optimization: Employed our advanced SEO Migration process to retain and enhance SEO value, optimizing for meta tags, headers, and structured data.
•Enhanced User Experience: Implemented advanced features such as custom product filtering, improved navigation, and a streamlined checkout process to reduce cart abandonment and enhance conversions.
•App Integration: Integrated essential Shopify apps for inventory management, customer support, and marketing automation, streamlining McGovern Company’s operations.
•Quality Assurance & Testing: Conducted thorough testing across multiple devices and browsers to ensure optimal performance and a flawless user experience.
Shopify’s robust, scalable platform provided McGovern Company with the tools and flexibility needed to grow and manage their online business effectively.
Our approach combines proprietary software with expert in-house craftsmanship, focusing on retaining SEO value, enhancing user experience, and delivering customized solutions tailored to each client’s unique needs.
•Increased Sales: The new, optimized site led to a notable increase in sales and conversion rates.
•Higher SEO Rankings: Effective SEO strategies boosted search engine rankings and organic traffic.
•Improved User Engagement: Enhanced design and features resulted in higher user engagement metrics, including longer session durations and lower bounce rates.
