PagersDirect turned to Pelican Commerce for a Shopify migration, involving custom theme development, advanced SEO, and enhanced user experience. The results included increased sales, improved SEO rankings, and higher user engagement, showcasing the success of Pelican-Powered solutions.


Product Detail

Transforming PagersDirect with Pelican-Powered Solutions

Client: PagersDirect


Project Overview:

PagersDirect, a trusted provider of paging products and services, partnered with Pelican Commerce for a comprehensive Shopify migration. The goal was to modernize their online presence, enhance user experience, and optimize their e-commerce operations.

Services Provided:

Shopify Migration: Seamlessly migrated PagersDirect’s product catalog, customer data, and order history to Shopify, ensuring zero downtime and data integrity.

Custom Theme Development: Crafted a custom Shopify theme that reflected PagersDirect’s brand identity, focused on intuitive navigation and user-friendly design.

SEO Optimization: Leveraged our proprietary SEO Migration process to retain and enhance search engine rankings, ensuring continued visibility and traffic.

Enhanced User Experience: Integrated advanced features like product filtering, enhanced search functionality, and a streamlined checkout process to reduce cart abandonment and boost conversions.

App Integration: Implemented essential apps for inventory management, customer support, and analytics to streamline backend operations and enhance customer interactions.

Quality Assurance & Testing: Conducted thorough QA testing to ensure flawless performance across all devices and browsers, providing a smooth user experience.

Why Shopify:

Shopify’s scalable and robust platform was ideal for PagersDirect, offering the necessary tools to manage their extensive product range effectively and support their growth.

Pelican-Powered Solutions:

Our unique blend of custom-built software, AI, and professional expertise ensured a successful migration, preserving SEO value and enhancing overall user experience.


Increased Sales: The optimized site led to a significant increase in sales and conversion rates.

Improved SEO Rankings: Effective SEO strategies resulted in higher search engine visibility and increased organic traffic.

Enhanced User Engagement: The new design and features significantly improved user engagement metrics, including longer session durations and lower bounce rates.

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