Paramount Outdoors

Paramount Outdoors, a leader in outdoor apparel and gear, partnered with Pelican Commerce to enhance their e-commerce capabilities. We executed a comprehensive Shopify migration, including custom theme development, SEO optimization, and seamless customer and order data transfer. Additionally, we integrated advanced inventory management and performance enhancements. The result is a robust, SEO-optimized online store that delivers an exceptional user experience and drives increased sales.

Paramount Outdoors

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Paramount Outdoors: Pelican-Powered Shopify Migration

Client: Paramount Outdoors
Website: paramountoutdoors.com

Project Overview:

Paramount Outdoors, a leading provider of high-quality outdoor gear and apparel, required a robust e-commerce platform to support their expanding customer base and product catalog. Seeking to improve their online presence and streamline operations, they turned to Pelican Commerce for a comprehensive Shopify migration. The goal was to enhance website performance, user experience, and visual appeal while preserving the brand’s commitment to quality and functionality.

Services Provided:

Shopify Migration: We executed a seamless migration of Paramount Outdoors' extensive product catalog, customer data, and order history to Shopify. Our process ensured accurate data mapping, preserving all critical information.
Custom Theme Development: Our team designed a custom Shopify theme tailored to reflect Paramount Outdoors' brand aesthetics. The theme offers a clean, responsive design that delivers an optimal user experience across all devices.
SEO Optimization: Through our proprietary SEO Migration process, we retained and improved Paramount Outdoors' search engine rankings. This included optimizing meta tags, headers, image alt texts, and implementing structured data to boost organic search visibility.
Enhanced User Experience: We integrated advanced features such as product filtering, enhanced search functionality, and a streamlined checkout process to reduce cart abandonment rates and increase conversions.
Quality Assurance & Testing: Extensive QA testing was conducted to ensure the website’s functionality, performance, and compatibility across various browsers and devices, providing a flawless user experience.

Results:

Increased Sales: Post-migration, Paramount Outdoors experienced a substantial increase in online sales, driven by improved site speed, enhanced user experience, and better product visibility.
Improved SEO Rankings: The SEO enhancements led to higher search engine rankings, driving more organic traffic to the site.
Enhanced User Engagement: The new design and features significantly improved user engagement metrics, including longer session durations and lower bounce rates.

Client Testimonial:

“Pelican Commerce transformed our e-commerce platform. The migration was smooth, and the new Shopify site is fantastic. Our customers love the improved experience, and we’ve seen a significant boost in sales.” - Paramount Outdoors Team

Why Choose Pelican Commerce:

Pelican-Powered migrations are unmatched, blending our proprietary software with handcrafted expertise from our in-house team. We proudly offer the #1 SEO Migration service in the industry, ensuring that your online presence maintains and grows its search engine rankings. Our approach combines real project management with advanced software, AI, and traditional agency-style work. This unique mix allows us to implement the best processes tailored specifically for your business needs. Trust Pelican Commerce to not only migrate your platform but to enhance and optimize it, setting you up for long-term success.