Client: Precor Home Fitness
Website: precorhomefitness.com
Precor Home Fitness, a premier retailer of fitness equipment, sought Pelican Commerce’s expertise to migrate their e-commerce platform to Shopify. The goal was to enhance their website’s functionality, user experience, and scalability while maintaining their extensive product catalog and strong brand identity.
•Shopify Migration: Seamlessly transferred Precor Home Fitness’ vast product catalog, customer data, and order histories to Shopify, ensuring data accuracy and minimal downtime.
•Custom Theme Development: Designed and developed a custom Shopify theme that captures the brand’s premium and professional aesthetic, optimized for a seamless shopping experience on all devices.
•SEO Optimization: Leveraged our industry-leading SEO Migration service to retain and enhance existing SEO rankings, including meta tags, headers, image alt texts, and structured data.
•Enhanced User Experience: Implemented advanced features such as product filtering, enhanced search functionality, and a streamlined checkout process to reduce cart abandonment and boost conversions.
•App Integration: Configured essential Shopify apps to enhance site functionality and provide a smooth shopping experience for customers.
•Quality Assurance & Testing: Conducted extensive QA testing to ensure flawless performance across various devices and browsers.
Shopify was chosen for its robust and scalable platform, perfect for supporting Precor Home Fitness’ growth and providing an exceptional online shopping experience.
Pelican-Powered migrations combine proprietary software with handcrafted expertise. As the top SEO Migration service in the industry, we ensure your online presence remains strong and grows. Our blend of AI, advanced software, and traditional agency-style work delivers the most successful migrations tailored to your business needs.
•Increased Sales: Post-migration, Precor Home Fitness experienced a significant increase in online sales due to improved site performance and user experience.
•Improved SEO Rankings: Enhanced SEO efforts led to higher search engine rankings and increased organic traffic.
•Enhanced User Engagement: The new design and features boosted user engagement, with longer session durations and lower bounce rates.
