Realcraft

Elevating Realcraft’s Digital Presence

Client: Realcraft

Website: realcraft.com

Project Overview:

Realcraft, renowned for their exquisite, customizable sliding barn doors and hardware, partnered with Pelican Commerce for a Shopify migration. They aimed to enhance their online store’s performance, user experience, and SEO, reflecting their commitment to craftsmanship and quality.

Services Provided:

•Shopify Migration: We transitioned Realcraft’s entire catalog, customer data, and orders to Shopify, ensuring seamless data integrity and minimal downtime.

•Custom Theme Development: Crafted a bespoke Shopify theme that showcases Realcraft’s unique products, emphasizing user-friendly navigation and aesthetic appeal.

•SEO Optimization: Implemented our top-tier SEO Migration process to retain and improve search engine rankings, optimizing all metadata, headers, and structured data.

•Enhanced User Experience: Integrated advanced features like product filtering, enhanced search functionality, and a streamlined checkout process, improving overall user engagement and conversion rates.

•App Integration: Incorporated essential Shopify apps for inventory management, customer support, and marketing, streamlining Realcraft’s business operations.

•Quality Assurance & Testing: Conducted comprehensive QA testing to ensure the site’s performance, compatibility, and flawless user experience across all devices and browsers.

Why Shopify:

Shopify’s scalable and robust platform provided the ideal solution for Realcraft’s needs, offering the flexibility and tools necessary for growth and efficient management.

Pelican-Powered Solutions:

Our unique blend of proprietary software and expert in-house craftsmanship ensured a seamless migration with no loss in SEO value, enhanced user experience, and tailored solutions to meet Realcraft’s specific requirements.

Results:

•Increased Sales: The new, optimized site led to significant sales growth and higher conversion rates.

•Improved SEO Rankings: Effective SEO strategies boosted search engine visibility and organic traffic.

•Enhanced User Engagement: Advanced features and design improvements resulted in higher user engagement metrics, including longer session durations and lower bounce rates.