Sarafina Fiber Art
Sarafina Fiber Art, a leader in fiber art supplies, enlisted Pelican Commerce for a seamless Shopify migration. We delivered a custom theme, enhanced user experience features, and industry-leading SEO migration, resulting in increased sales and improved site performance.

Sarafina Fiber Art

Product Detail

Pelican-Powered Migration for Sarafina Fiber Art

Client: Sarafina Fiber Art


Project Overview:

Sarafina Fiber Art, renowned for its exquisite fiber art supplies and creative educational content, approached Pelican Commerce for a comprehensive Shopify migration. They sought to modernize their online presence, enhance user experience, and ensure their website’s performance and reliability. Our mission was to transition their existing platform to Shopify seamlessly, preserving their unique brand identity and improving overall functionality.

Services Provided:

Shopify Migration: We migrated Sarafina Fiber Art’s entire product catalog, customer data, and order history to Shopify, ensuring a smooth transition with zero downtime.

Custom Theme Development: We developed a custom Shopify theme that captures the essence of Sarafina Fiber Art’s brand, focusing on a visually appealing and intuitive design.

SEO Migration: Utilizing our #1 industry-leading SEO Migration service, we ensured that all existing SEO value was retained and enhanced, implementing 301 redirects, optimizing meta tags, and ensuring image alt texts and headers were properly configured.

Advanced User Experience Features: We integrated advanced features such as enhanced search functionality, user-friendly navigation, and a streamlined checkout process to reduce cart abandonment and increase conversions.

Comprehensive Setup: From setting up apps, shipping, and tax configurations to email notifications and newsletter integration, we provided an all-inclusive service to ensure the site was fully operational.

Quality Assurance & Testing: Our team conducted extensive QA testing to guarantee a flawless user experience across all devices and browsers.


Increased Sales: Post-migration, Sarafina Fiber Art saw a significant boost in online sales, attributed to improved site speed and enhanced user experience.

Improved SEO Rankings: Our meticulous SEO migration led to higher search engine rankings, driving more organic traffic to the site.

Enhanced User Engagement: The new design and features significantly improved user engagement, with increased session durations and lower bounce rates.

Client Testimonial:

“Pelican Commerce transformed our online presence with their seamless Shopify migration. The new site not only looks fantastic but also performs brilliantly, enhancing our customers’ shopping experience. Their expertise and dedication are unmatched.” - Sarafina Fiber Art Team

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