Client: University of Wisconsin-Madison
Website: learningstore.extension.wisc.edu
The University of Wisconsin-Madison’s Learning Store needed an efficient migration to Shopify to improve their educational resource distribution. Pelican Commerce was tasked with ensuring a seamless transition, preserving the institution’s vast array of products, and enhancing the online shopping experience for educators and students.
•Shopify Migration: Migrated the Learning Store’s extensive catalog of educational materials, ensuring all product data and customer information were accurately transferred with no downtime.
•Custom Theme Development: Developed a tailored Shopify theme that reflects the University’s brand identity, focusing on user-friendly navigation and a responsive design for all devices.
•SEO Optimization: Utilized our premier SEO Migration service to retain and improve existing SEO rankings, ensuring that the site remains highly visible in search engines.
•Enhanced User Experience: Integrated advanced search features, product filters, and a streamlined checkout process to facilitate a better shopping experience.
•App Integration: Configured essential Shopify apps to support the store’s functionality and enhance user engagement.
•Quality Assurance & Testing: Conducted rigorous QA testing to ensure the site’s performance across multiple browsers and devices.
Shopify’s robust platform offers scalability, ease of use, and powerful features, making it the ideal choice for the Learning Store to support its educational mission and growth.
Pelican-Powered migrations are unmatched, blending our proprietary software with handcrafted expertise from our in-house team. As the #1 SEO Migration service in the industry, we ensure your online presence maintains and grows its search engine rankings. Our unique mix of AI, advanced software, and traditional agency-style work provides the most successful migrations tailored to your specific needs.
•Increased Sales: The migration led to a significant boost in sales, attributed to enhanced site performance and a better user experience.
•Improved SEO Rankings: The site’s SEO improvements resulted in higher search engine rankings, driving more organic traffic.
•Enhanced User Engagement: The new design and features increased user engagement, with higher session durations and lower bounce rates.
