University of Wisconsin-Madison
The University of Wisconsin-Madison’s Learning Store partnered with Pelican Commerce for a seamless Shopify migration. We provided a custom theme, advanced SEO, and improved user experience, ensuring a smooth transition and long-term success for their educational resource distribution.

University of Wisconsin-Madison

Product Detail

University of Wisconsin-Madison’s Pelican-Powered Migration

Client: University of Wisconsin-Madison


Project Overview:

The University of Wisconsin-Madison’s Learning Store needed an efficient migration to Shopify to improve their educational resource distribution. Pelican Commerce was tasked with ensuring a seamless transition, preserving the institution’s vast array of products, and enhancing the online shopping experience for educators and students.

Services Provided:

Shopify Migration: Migrated the Learning Store’s extensive catalog of educational materials, ensuring all product data and customer information were accurately transferred with no downtime.

Custom Theme Development: Developed a tailored Shopify theme that reflects the University’s brand identity, focusing on user-friendly navigation and a responsive design for all devices.

SEO Optimization: Utilized our premier SEO Migration service to retain and improve existing SEO rankings, ensuring that the site remains highly visible in search engines.

Enhanced User Experience: Integrated advanced search features, product filters, and a streamlined checkout process to facilitate a better shopping experience.

App Integration: Configured essential Shopify apps to support the store’s functionality and enhance user engagement.

Quality Assurance & Testing: Conducted rigorous QA testing to ensure the site’s performance across multiple browsers and devices.

Why Shopify:

Shopify’s robust platform offers scalability, ease of use, and powerful features, making it the ideal choice for the Learning Store to support its educational mission and growth.

Pelican-Powered Solutions:

Pelican-Powered migrations are unmatched, blending our proprietary software with handcrafted expertise from our in-house team. As the #1 SEO Migration service in the industry, we ensure your online presence maintains and grows its search engine rankings. Our unique mix of AI, advanced software, and traditional agency-style work provides the most successful migrations tailored to your specific needs.


Increased Sales: The migration led to a significant boost in sales, attributed to enhanced site performance and a better user experience.

Improved SEO Rankings: The site’s SEO improvements resulted in higher search engine rankings, driving more organic traffic.

Enhanced User Engagement: The new design and features increased user engagement, with higher session durations and lower bounce rates.

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