Utah Home Fitness

Utah Home Fitness, a leading retailer of fitness equipment, partnered with Pelican Commerce for a full Shopify migration. We delivered a turnkey solution including custom theme development, SEO migration, customer and order data transfer, and advanced AI-driven data mapping. The result is a high-performing, SEO-optimized online store that enhances user experience and boosts sales.

Utah Home Fitness

Product Detail

Utah Home Fitness’ E-Commerce Transformation with Pelican-Powered Precision

Client: Utah Home Fitness

Website: utahhomefitness.com

Project Overview:

Utah Home Fitness, a premier retailer of high-quality fitness equipment, sought to elevate their online presence to match their reputation in the fitness industry. They partnered with Pelican Commerce for a comprehensive Shopify migration, aiming to enhance site performance, user experience, and SEO rankings.

Services Provided:

Shopify Migration: Seamlessly migrated Utah Home Fitness’ extensive product catalog, customer data, and order histories to Shopify, ensuring data integrity and zero downtime.

Custom Theme Development: Designed and developed a custom Shopify theme that embodies Utah Home Fitness’ brand, focusing on clean, responsive design and an engaging user experience.

SEO Migration: Implemented our top-tier SEO Migration process to retain and enhance existing search engine rankings, transferring all metadata, URLs, and implementing 301 redirects.

Advanced Data Mapping: Utilized AI-driven data mapping for precise one-to-one matching from the old platform to Shopify, ensuring data accuracy.

App Setup and Integration: Configured essential apps, shipping settings, tax settings, and email notifications, ensuring a fully operational e-commerce site.

Quality Assurance & Testing: Conducted comprehensive QA testing to ensure all functionalities, performance metrics, and compatibility across various devices and browsers were met.

Why Shopify:

Shopify was chosen for its scalability, flexibility, and user-friendly interface, making it ideal for businesses seeking to modernize their e-commerce operations without excessive developer costs.

Pelican-Powered Solutions:

Pelican-Powered migrations are unmatched, blending our in-house custom-built software with handcrafted expertise from our team. We proudly offer the #1 SEO Migration service in the industry, ensuring that your online presence maintains its search engine rankings and grows stronger. Our approach combines real project management with advanced software, AI, and traditional agency-style work. This unique mix allows us to implement the best processes, tailored specifically for your business needs. By leveraging the precision of AI, the reliability of our custom tools, and the personalized touch of experienced professionals, we deliver the most successful migrations possible.


Increased Sales: Post-migration, Utah Home Fitness experienced a significant boost in online sales due to improved site speed, user experience, and product visibility.

Enhanced SEO Rankings: SEO enhancements led to higher search engine rankings, driving more organic traffic to the site.

Improved User Engagement: The new design and features significantly improved user engagement metrics, including longer session durations and lower bounce rates.

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