Walmart Marketplace (V3) Download Product Listing Templates

If you're approved to sell on Walmart Marketplace, and you're trying to upload your products in bulk, then your going to need to learn how to populate a category template for upload into the marketplaces "Seller Center" area of your account. Many of our clients struggle with the validation process that needs to take place to get products live in the marketplace.

What is the validation process?

Validating your category template feed is the process of filling out the spreadsheet in the exact format Walmart Marketplace has programmed their system to accept the data. Shopping cart systems like Shopify are always easier to upload product data to the database because the rules to regulate people on the platform are not strict. Whereas Walmart has particular data requirements to manage the giant seller pool they have.

Download your category template here

We typically get small business owners that have already tried to upload the category template file and are having these common issues.

Common Issues

Images are hosted on Dropbox, Google Drive, or are not an actual "Hosted Image" link.
The wrong template was selected.
Variation grouping data is not formatted correctly or even not available.
Add color swatches to each variation.
The tax code is not correct.
GTIN/UPCs are not available, organized, or the company has been using programs like Amazon's brand registry and is used to having a GTIN exemption (but cannot qualify for one with Walmart).

The #1 issue we see is variation formatting for companies that offer products like Apparel where sizing, colors, or other product variations need to be formatted in a way that Walmart will combine those options onto a single page with dropdowns.

What we offer our clients

We offer an end-to-end white glove service where we bulk crawl/capture your product data from Amazon, Shopify, your supplier or other sources where the full product data can be collected into a single spreadsheet. We then format, and validate the data into your Walmart Seller Center account so the products are in your account and ready to go live when you give the green light for us to publish them. This is specifically helpful for businesses that are busy, don't know how to get this process done in a cost-effective way, or for business owners that just don't want to deal with the process.

Check out our Walmart Product Uploading service page for more details.

Common Questions and Answers

Q: How do I list items for sale on Walmart Marketplace?

A: To list items, first log in to Walmart Seller Central, download the relevant product listing template from the “Add New Items” section, fill in the required product details, and upload the completed template back to Seller Central.

Q: What is the difference between Walmart Marketplace and Walmart.com?

A: Walmart Marketplace allows third-party sellers to list and sell products on Walmart.com. Walmart.com includes products sold directly by Walmart as well as items from Marketplace sellers, providing a broader range of products to customers.

Q: How do I download product listing templates from Walmart Marketplace?

A: In Walmart Seller Central, navigate to “Add New Items,” select the category for your product, and download the corresponding V3 product listing template. Follow the instructions to fill in product details and upload the template.

Q: What information is required in Walmart’s product listing templates?

A: Product listing templates typically require information such as item ID, SKU, title, description, category, pricing, inventory levels, and shipping details. Ensuring accurate and complete information helps with listing approval and visibility.

Q: How can I optimize my product listings for better visibility on Walmart Marketplace?

A: Optimize your product listings by using relevant keywords in titles and descriptions, providing high-quality images, competitive pricing, and ensuring complete and accurate product information. Regularly update listings based on performance analytics.

Additional Tips

• Review Guidelines: Always review Walmart’s listing guidelines to ensure compliance.

• Quality Check: Double-check the filled templates for accuracy before uploading.

• Support: Utilize Walmart’s support resources or third-party services if you encounter issues with the templates or listing process.

Handcrafted Migrations

Our service is a bit different than other automated systems. Our handcrafted migration solutions are designed to be handled with care, for well established companies, and to retain existing search engine rank (SEO).